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What I charge a client depends on a lot of factorslike the length of the contract, the deadlines, the type of work involved, off-site vs. on-site, etc. It's all about the scope.
I can quote you a specific fee or estimate when you contact me with the details of your project, but to give you an idea of what my services cost, I've billed anywhere from $25/hour to more than $100/hour. And sometimes, I even do stuff for free.
Usually, my rate falls somewhere in the middle of that rangeand for it, you get all of these nifty services:
- Web Copywriting: From complete sites to banner campaigns, I can quickly take existing assets and develop focused, Web-ready content that's right-in-line with the target brand (or I can create and position a new brand). The trick here is understanding who the audience is, what they want, and how they want their content delivered to themexactly what I do best.
- Usability Consulting/Information Architecture: Being a Web writer means I have a particular understanding of how to present content effectively onlinethe do's and don'ts of what makes a site or process usable. I can work with your team to rearchitect your existing content, or help you create a new site from the ground up (including creating Visio flowcharts, mocking-up wireframes, etc.).
- Technical Communications: For front- and back-end technical writing, including user guides, customer service applications, custom software apps, instructions, and the like. Not only do I excel at auditing content and interviewing subject-matter experts, but I'm competent in most current software packagesand I'm able to pick-up new ones with relative ease and speed.
- Creative Direction: From initial client discovery meetings, to scoping, to developing user experience and creative strategy briefs and positioning, I can help lead your project in a usable, branded, and focused direction.
- Copywriting/Promotional Writing/Public Relations: I cut my teeth writing press releases, direct marketing materials, ghost-written by-lines, and promotional copyand general marketing writing/editing is an area I continue to specialize in (if you can specialize in being a generalist). I find that a lot of start-ups really benefit from having an on-call resource that's versatile enough to handle all their general writing needs (from any location), but Web-savvy enough to understand their often crazy situation. (And when those people cost too much money, then they call me.)
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