Olympus America Inc. today announced the launch
of www.olympus.com, the company's new Web site.
Incorporating all of the company's diverse business
fields in one dynamic, easy-to-use site, the new
olympus.com bridges the company's consumer, health care
and industrial/business technologies and products to
provide integrated online solutions for all Olympus
customers.
"The launch of olympus.com is the beginning of a new
era for our company," Olympus America President Sid
Braginsky said. "The efforts we are making in this area
show we are committed to online technology, to
supporting our customers, and to providing comprehensive
solutions-for health care, business, and personal use.
Our new site is a tool to help us strengthen our
relationships with all of our customers-to let them see
how they can benefit from the scope of our innovation
and our focus on life."
Olympus.com combines ease of use, broad range
of information
Olympus America has had an online presence since 1995
for certain business areas. Today's newly launched site
at www.olympus.com greatly expands the company's
presence on the Web-and was literally built from the
ground up with the end user's needs in mind.
The site's "outside-in" design means navigation
through the site is driven solely by the user's actions.
Consequently, while the look and feel of olympus.com is
designed to display the magnitude of the overall
company, it does so without inconveniencing the user
with a confusing navigational scheme or long download
times. Browsing is simple, quick, focused, and
effective-especially important, considering the site's
more than 2,000 individual pages make it one of the
larger corporate sites on the Web today.
And customized: A user can browse the site any number
of ways, opting to drill down into a particular area to
find specific content, or navigating the site as a whole
using the site map or search engine. Once a user finds a
page of interest, deeper or lateral navigation is
possible through the site's integrated layout.
In no more than a few mouse clicks, users can do any
of the following, from any page on the site:
- Access a specific area of olympus.com's database,
based on their interest as a consumer, health care
professional or industrial/business user.
- Search the entire product catalogue by keyword.
- Utilize a product finder feature to locate
individual models.
- Download brochures and software.
- Read press releases.
- Read third party reviews, testimonials and
opinions.
- Review frequently asked questions.
- Get detailed information about Year 2000
compliance.
- Contact Olympus for customer support.
- Find out about career opportunities at Olympus
America and apply online for specific employment
postings.
The effect of this
"customer-centric" navigation leaves the user empowered,
satisfied and eager to return.
In addition to the above site-wide functionality,
other primary features of olympus.com are an
authoritative Health Care Information Center (http://www.olympus.com/hcic),
with a thorough collection of medical information of
value to Olympus health care customers through links to
more than a hundred medical journals and research
sources; online photo contests for film and filmless
digital camera users, with winners receiving Olympus
cameras and places in the site's online gallery; and
case studies and feature stories that exhibit the
sophisticated business applications of Olympus'
industrial products in real-world settings.
New site beginning of project to build online
presence, strengthen customer relationships
The launch of olympus.com is the first phase of an
ongoing project for Olympus America. The site is a
collaboration between Boston-based Thunder House Online
Marketing Communications (the interactive arm of
McCann-Erickson Worldwide) and a project team at Olympus
America.
At its inception, the site will act primarily as a
marketing and customer service platform. However, the
company plans to incorporate new functionality on a
regular basis, with the goal of creating interactive
relationships with individual customers. The first new
feature will be a consumer product Comparison Wizard,
allowing users to compare Olympus products based on
specifications and features to find the right product to
meet their needs. The Comparison Wizard will be
incorporated into the site soon after launch.
"With its many features and thoughtful design, our
new site is a significant step forward for Olympus
America," President Braginsky said. "But it is a Web
site created around a company, not a company created
around a Web site. Olympus.com will be an important way
for us to interact with our established customers, and
for us to introduce Olympus to new customers. But
Olympus America represents a lot more than just a Web
site can offer-our company is backed by nearly 80 years
of providing innovative high-technology products that
enrich people's lives."
Olympus America Inc. distributes a wide range of
products for consumer, scientific, health care,
commercial and industrial markets. These include film
and filmless cameras, microcassette and digital voice
recorders, binoculars, film scanners, personal photo
printers, medical and industrial endoscopes, biological
and metallurgical microscopes and measuring instruments,
clinical analyzers, and other high-technology products.
Olympus America Inc. is responsible for sales,
marketing, distribution and service in the United
States, Canada, Mexico, the Caribbean, and Central and
South America.
to go back to the Olympus portfolio
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Olympus America Launches New Web Site
