Olympus.com positions company as authoritative online source for its customers

July 13, 1999

With the launch today of Olympus America's new Web site at www.olympus.com, the company spotlights online for the first time the many health care products manufactured by Olympus—from endoscopes and microscopes, to surgical products and diagnostic systems. Additionally, the new site features one of the Web's most comprehensive and thorough collections of health care and medical resources: the Olympus Health Care Information Center. Located at www.olympus.com/hcic, the Center is a collection of the best online health care resources, with more than 100 annotated and organized hyperlinks.

"Olympus is a leader in several health care product categories," Olympus America President Sid Braginsky said. "We felt that, with the launch of our new site, it was important we demonstrate our concern for our health care customers by providing a helpful and authoritative resource. It is our expectation that the olympus.com Health Care Information Center will prove a valuable tool for all health care professionals, and particularly for those closely related to the equipment we develop and manufacture."

With an extensive reference section (featuring medical dictionaries, atlases, databases, journals, statistics and news), an area for various medical associations and specialties, and an exhaustive section for education, conferences and research, the Olympus Health Care Information Center is a useful medical

information resource. The Center is indexed topically, with distinctions and areas specifically for different disciplines (including arthroscopy, gastroenterology/endoscopy, gynecology, microscopy, and numerous types of surgical specialties). Users can easily and quickly "point and click" through the Center's vast collection of links, culling key resources for their particular field-such as conference dates and schedules, breaking news, and interactive discussions, communities and forums. The Center is tailored for the specialties and fields that Olympus supports with its health care products, but also features areas for more general medical and health care information.

The Olympus Health Care Information Center is a key part of the new olympus.com, which incorporates all of the company's diverse business fields-from consumer products to industrial equipment to health care applications-in one easy-to-use site. While olympus.com currently will act primarily as a marketing platform and information vehicle, the company plans to incorporate more interactive functionality on a regular basis.

Olympus America Inc. distributes a wide range of products for consumer, scientific, health care, commercial and industrial markets. These include film and filmless cameras, microcassette and digital voice recorders, binoculars, film scanners, personal photo printers, medical and industrial endoscopes, biological and metallurgical microscopes and measuring instruments, clinical analyzers, and other high-technology products. Olympus America Inc. is responsible for sales, marketing, distribution and service in the United States, Canada, Mexico, the Caribbean, and Central and South America.