Role/Projects: My official title at Olympus America was IBD (Internet Business Development) Specialist, but that's just corporate-speak for "Head Content Guy." And that's what I was—editing, writing, and maintaining virtually all of the company's massive Web site. The IBD department is a shared service for the different business units of Olympus America—acting as an internal agency handling the online presences of the many different brands, including film and filmless digital cameras, binoculars, photo printers, voice recorders, microscopes, endoscopes, industrial imaging equipment, and other health care products. IBD, in turn, worked very closely with a number of outside agencies, but mostly with Zentropy Partners (formerly Hill Holliday Interactive, which was formerly Thunder House—ain't roll-ups great?).

The Results: I managed and participated in many of the projects between Olympus and Zentropy Partners, writing content as needed (for all those different brands) and acting as a sort-of non-technical webmaster/project manager (the heavy programming was handled by Zentropy Partners, while I did the daily maintenance and troubleshooting, including the image work). I helped launch Olympus's new corporate site (with more than 3,000 pages of content that I helped write and edit), managed the launch of its first e-commerce initiatives (the Olympus Emporium, which I wrote and helped architect), and I managed a number of projects (including revamping the email management system and enhancing the online support). Of course, I also wrote a number of new features and products once the sites were up and running (creating them from legacy brochures or brief assets that I fleshed-out). If it's up there on the site, chances are I've at least had a hand in it.

The Links (too many to mention, but here's just a few):

• Features:
  • Fine Art, Digital Style: A consumer Feature Focus I wrote for the site, highlighting how a pro uses an Olympus digital camera. A puff piece, but well-received.
  • Fall Photo Contest: A page I wrote and designed.
• Products:
  • Digital Cameras: I've written most of the company's digital camera products. Check out the C-2020 Zoom, C-2500L, C-3030 Zoom, D-360L, D-450 Zoom, or D-460 Zoom pages.
  • Film Camera: The i Zoom 60 is a leading APS film camera.
  • Binoculars: Check out the Tracker Zoom or the Magellan WP.
  • Videoscopes: Written for an industrial audience.
• E-commerce:
  • The Olympus Emporium: I wrote everything on this site (except the purchase policy). I also helped architect the layout.
  • Emporium Content/Merchandising: Here are the pages I put together on the olympusamerica.com site to merchandise Emporium products: AC Adapters/Batteries, Accessory Kits, Camera Cases, Download Options, Flashes, Lenses, Photo Printer, SmartMedia™, Straps/Caps/Cables.
• Releases:
  • Olympus Launches New Web Site
  • Olympus Announces Three New Photo Contests Online
  • Olympus Unveils New Online Health Care Resource