"Being chosen by a respected industry journal like PC Magazine-of course we're proud," 1-800-FLOWERS President Jim McCann said. "Obviously, it's a great achievement for us to be recognized with other interactive leaders like Amazon.com and Microsoft. And it means a lot to us that we are the only florist honored as having a top site."

In a profile of 1-800-FLOWERS' Web Site, PC Magazine lauded the site's ease of use, stating, "1-800-FLOWERS has pictures worth a thousand words." The magazine also praised 1-800-FLOWERS' Web Site's discounted service charge, 100 percent satisfaction pledge and seven-day floral freshness guarantee. The feature can be viewed in the September issue of PC Magazine, or at PC Magazine Online. The PC Magazine Top 100 Award is widely considered a hallmark of excellence throughout the Internet.

Considered a leader and pioneer since beginning its interactive efforts in 1992, the 1-800-FLOWERS Interactive Services Division employs a team of 15 technology, operations, marketing and Internet experts, and has partnerships with more than 20 interactive industry leaders, including America Online and Microsoft. Today, 10 percent of the 1-800-FLOWERS' annual sales are derived from its interactive efforts, totaling approximately $30 million.

1-800-FLOWERS, headquartered in Westbury, New York, is the world's largest florist with $300 million in sales and more than 2,000 employees. Recognized as a leading integrated marketer, 1-800-FLOWERS is accessible through the company's stores, via the Internet (www.1800flowers.com), America Online (keyword: flowers) and other on-line services, and by calling 1-800-FLOWERS 24 hours a day, 7 days a week. All 1-800-FLOWERS orders are hand-crafted to reflect the sentiments of the sender and are delivered only through the best neighborhood florists worldwide.